How Fondy solves the problems of payment solutions according to Valeria Vahorovska

During the first UK-Ukraine Fintech Summit, Fondy CEO Valeria Vahorovska shared her opinion on the difficulties faced by the European payment industry. Since the payments sector is very important primarily for business, therefore, the analysis of current problems is important for assessing future prospects in the field of sales.

Main problems of the European payment industry

1) Fondy’s CEO believes that consumer behavior has changed dramatically over the past few years. In this regard, some small companies do not have time to follow the trends in this sector in time, as a result of which the management cannot correctly formulate a strategy for the near future.?

2) Regulatory requirements are another challenge faced by fintech companies. Regulatory requirements change frequently, so businesses must learn to respond quickly to these changes. Valeria Vahorovska notes that a talented multifaceted team will help solve this problem.

3) If a business wants to succeed in the payments industry market, it is necessary to develop innovative solutions that will solve the actual problems of consumers. Competitors who actively develop new modern technologies can get a serious advantage.

What is the role of Fondy in the fintech industry?

The Fondy payment system was created primarily to offer small and medium-sized businesses an easy and efficient way to manage payments in different currencies using modern technologies. Fondy has been successful due to several important advantages:?

• several hundred payment methods around the world, including bank cards, electronic wallets, etc.;?
• fast processing of payments;?
• more than a hundred available world currencies.?

The functionality of the system, using simple and convenient methods, allows not only to carry out transactions with payments, but also to analyze consumer behavior with their help in order to increase sales.

Fondy Flow project – what is it about?

As Fondy continues to improve its products, the decision was made to develop Fondy Flow. According to Valeria Vahorovska, this project will help companies of any size operate their funds using multi-currency accounts. This method will not only save a lot of time when receiving, sending or calculating payments, but also save money by reducing commissions and controlling exchange rates. In the full interview, Valeria Vahorovska also shares his thoughts on fintech innovation.

Prospects for cooperation between Ukraine and the UK for the fintech industry

Valeria Vahorovska is confident that both states have the potential to develop the fintech sector. Through joint cooperation, Ukraine will be able to highlight the many benefits of British regulation of the sector. At the same time, the UK can get a push to develop its own innovative technologies in the payments industry.