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    How the Coronavirus Pandemic Affects the Sports Industry

    npsBy nps12 April 2020Updated:26 June 2024 No Comments3 Mins Read
    — Filed under: Focus
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    Numerous walks of life have been impacted by the pandemic that is the coronavirus. The damage, as far as we know, is completely short-term, and very soon the adverse effects caused by the pandemic should start to reverse, and things will come back to normal again.

    The damage, as far as we know, is completely short-term, and very soon the adverse effects caused by the pandemic should start to reverse, and things will come back to normal again.

    But for now, we take a long at some parties in the sports industry. We take a look at not only just how impacted they’ve been, but how they’re dealing with it, the options that they have, and, of course, the way forward and predictions for their states after the pandemic blows over.

    1. Clubs and Organizers

    Most of the deal when it comes to the sports industry is almost usually contractual. But there are, at the same time, certain revenue sources that cannot be bound by a contract, per se. An example of this is the matchday revenue generated by clubs and organizers.

    Thanks to the fact that most games are canceled, this revenue is lost, and some refunds or other arrangements on already purchased-tickets, have to be made. This is one of the reasons most organizers remain at odds with the dilemma of postponing their seasons or continuing behind closed doors.

    2. Athletes

    Athletes have most of their income locked in contracts, and as such may not seem to be as affected by the layoff as others. But truth is, athletes also earn a lot of extra income through performance bonuses and so on, that won’t be available.

    No athlete, though, is going to come out and complain about this. The course of action for them is simple: stay safe, take care of their bodies, and hope the whole thing blows over soon so that they can continue to do what they love.

    3. Betting Sites

    Betting markets are another entity affected by the halt in sporting activities thanks to the coronavirus. Thanks to the fact that numerous games are now postponed, and may never be played, bet companies stand to lose a lot in revenue and may have to carry out refunds on already-staked games.

    Some companies are more prepared than others, though, as bet sites such as Nostrabet.com still boasts of an array of market options that are not dependent on live sporting events.

    4. Broadcasting Companies

    Perhaps the parties which tend to lose more from the entire break are the broadcasting companies. For those on a pay-per-view payment type, the loss will be even more profoundly felt. Since there are no games currently on, there is no need for customers to pay, and hence no revenue.

    For broadcasters on a subscription-based model, the loss may not be as profound, but will still be significantly felt, seeing as most customers will either choose to cancel or pause their subscriptions, resulting in major revenue loss.

    Others

    Finally, another group of individuals that tend to feel the brunt of it just as much as the ones mentioned above are the journalists, workers, and of course sports lovers around the world.

    But one thing’s certain ? this too will pass, and everything is sure to return to normal soon.

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